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More Henkel Corporate Reporting 2015
To successfully implement our strategy and reach our targets, we rely on our products, cooperation with our partners, and the dedication of our people.
Millions of people around the world use our brands and technologies every day. Our products are our core business, and this is where Henkel can make the biggest difference. This is why we are strongly focused on creating more value for our customers and consumers through innovative solutions and education. Our products should deliver better performance while saving resources and lowering environmental impacts. This is an all-around approach that takes the entire business process – from the sourcing of our raw materials right up to the disposal of packaging – into account.
At Henkel, we are always looking for ways to reduce the environmental footprint of our products. Our packaging development plays a key role in the context of product lifecycles. Aiming to reduce waste, our developers are working on smart and sustainable packaging solutions.
To reduce our aluminum consumption and thus our energy use and carbon emissions, Beauty Care launched a pilot project with Ball Aerocan in the year 2013 to produce spray cans from 25-percent recycled aluminum. To date, this has helped Henkel lower CO2 output by more than 4,500 metric tons.
Our partners – suppliers, consumers and industrial users of our brands and technologies – are key to driving sustainability along our value chains and in all areas of business and life. Accordingly, we will increase our efforts to support them with our products and expertise. This includes encouraging suppliers to lower the impacts of the raw materials we source as well as enabling customers and consumers to reduce their environmental footprint. Likewise, we work together with international initiatives and communities to decouple economic development and quality of life from using more and more resources.
Over the course of a long-standing research cooperation, researchers from BASF and Henkel have jointly developed ingredients for a new generation of premium laundry detergents. They help to remove stubborn stains at significantly lower washing temperatures than is possible with conventional laundry detergents. This new technology is incorporated in the product Persil ColdZyme. If, for example, all Persil ColdZyme wash loads of colored laundry and synthetic textiles were to be washed at 30 instead of 40 degrees Celsius, this would have the potential to avoid around 500,000 metric tons of CO2 every year. This volume would be equivalent to the annual energy demand of 325,000 European households.
Our people, the Henkel employees, make the difference through their commitment, creativity, skills and knowledge. Because of them, good ideas become great business successes. We invest in the skills and knowledge of our people and encourage everyone to be engaged in the sustainability agenda, both in their daily business actions and in our communities.
One of our most important educational initiatives is the Henkel program for Sustainability Ambassadors, which was initiated in 2012 to inspire employees to engage even more intensively with the topic of sustainability.
Added to the program in 2014 was the initiative “(Y)our move toward sustainability,” which encourages employees to put sustainability into practice in their day-to-day work, such as in regard to saving energy and eating healthily.
In 2015, another initiative was added to the program: In “Say yes! to the future,” Henkel sales representatives all over the world are being trained on all sustainability topics that apply to sales, going beyond the contents of the Sustainability Ambassador program. They then apply this knowledge in joint projects with our retail customers – in logistics, for example, or in promoting sustainable purchasing decisions.