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More Henkel Corporate Reporting 2015
Prospects of training: The key to successful integration for refugees in their new homeland is access to the local labor market. Through Schwarzkopf’s Shaping Futures initiative, refugees like Robel from Eritrea (middle) get a glimpse into the hairdressing profession.
Corporate citizenship has been an integral part of our corporate culture ever since our establishment by Fritz Henkel in 1876. The company’s lasting and long-term commitment to social involvement that goes beyond direct business interests was especially evident in the creation of the “Fritz Henkel Stiftung” foundation in 2011. This engagement is supported by the four pillars of our corporate citizenship program: corporate volunteering, social partnerships, brand engagement and emergency aid. In 2015, in view of recent developments, we have also focused strongly on refugee aid. By 2020, we want to improve the quality of life of 10 million people through our social engagement.
We place a particular focus on improving education and job opportunities for young people. By 2020, we want to reach more than 200,000 children with our education initiatives, such as our Forscherwelt (Researcher’s World) project, our Sustainability Ambassador Program and our hands-on center “Pega y Crea” (Paste and Create) in Mexico.