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Corporate Reporting 2015

Henkel Corporate Reporting 2015

More Henkel Corporate Reporting 2015

Sustainability Report 2015

Henkel Sustainability Report 2015

Facts and Figures 2015

Henkel Facts and Figures 2015

Corporate Report 2015

Henkel Corporate Report 2015

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Henkel app
Sustainability Report 2015

Henkel around the world: Regional centers

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Scottsdale,
Arizona, USA

Regional Center

Mexico City, Mexico

Regional Center

Rocky Hill,
Connecticut, USA

Regional Center

São Paulo, Brazil

Regional Center

Düsseldorf, Germany

Global Headquarters

Vienna, Austria

Regional Center

Dubai,
United Arab Emirates

Regional Center

Shanghai, China

Regional Center

North America

3,648 million euros sales
6,250 employees
29 production sites
8 audits
17 % share of purchasing volume
363 social projects

Latin America

1,110 million euros sales
3,500 employees
12 production sites
2 audits
8 % share of purchasing volume
841 social projects

Western Europe

6,045 million euros sales
14,900 employees
34 production sites
26 audits
35 % share of purchasing volume
1,262 social projects

Eastern Europe

2,695 million euros sales
9,800 employees
34 production sites
18 audits
15 % share of purchasing volume
817 social projects

Africa/Middle East

1,329 million euros sales
4,700 employees
16 production sites
13 audits
9 % share of purchasing volume
119 social projects

Asia-Pacific

3,134 million euros sales
10,300 employees
45 production sites
11 audits
16 % share of purchasing volume
29 social projects

Contribution made by our global business operations

Besides the wages and taxes they generate, our businesses and the associated value-creating activities contribute to regional development. We have production sites in 55 countries, and as local employers, purchasers and investors, we therefore promote economic and social progress. Through the transfer of knowledge and technologies, we foster responsible business practices on the part of our 49,450 employees and our customers. Moreover, we actively support volunteer work that is carried out by our employees in all parts of the world.

Emerging Markets

Development of our businesses
In fiscal 2015, Henkel’s worldwide sales amounted to 18,089 million euros, 43 percent of which were generated in emerging markets. 55 percent of our global workforce is now based in the growth regions, where we currently source 47 percent of our global purchasing volume. We are therefore an important employer and local economic partner in these regions as well.

Overview of production sites

In growth regions, in particular, the question of the social added value of products takes on greater significance. Products aligned to the needs of consumers in the lower income brackets not only have enormous economic potential, but also make a positive social contribution in terms of domestic hygiene and health. To meet various needs throughout the world, we pursue different strategies according to individual market situations:

  • Globally uniform products: Wherever customers and consumers around the world have the same needs and expectations, we offer globally uniform products. Examples include the internationally identical demands made on an instant adhesive or on our industrial adhesives.

  • Locally adapted product formats: Local consumer needs, income levels and infrastructures may vary widely in our markets. We therefore adapt package sizes or distribution channels to match local conditions and make our products accessible to the broadest possible group of people. Consumers in the lowest income bracket, for example, purchase small units as soon as they can spare the money to do so. We take this into consideration when planning pack sizes and selling prices. In Latin America, for instance, we also market the manual dishwashing detergent Pril in a pack size of 30 milliliters at a price of approximately 10 euro-cents. The same applies to our laundry detergent Mas in Mexico. On the South American market, we offer deodorant creams and shampoos in small sales units of 10 to 20 milliliters.

  • Locally adapted product performance: Different regional circumstances may also require adjustments to our product formulations and performance. In North Africa and Latin America, for example, the scarcity of water necessitates careful use of this limited resource. Henkel has therefore developed and introduced a fabric softener with special ingredients that enables washing foam to be rinsed out very easily by hand. Other examples are our craftsmen and DIY products in Eastern Europe. Since the local building materials often differ from those in Western Europe, we offer locally adapted products such as the tile adhesive “CM9” or the self-smoothing floor leveling compound “Thomsit DA.” Cultural differences are also taken into account during product development. In many North African countries and in India, there is a tradition of wearing white garments. Our laundry detergent “Nadhif” for the North African market therefore contains ingredients that give the laundry a radiant white appearance.