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The questions about sustainability at Beauty Care
What are challenges in relation to sustainability for Beauty Care?
All products must combine consumer appeal and high performance with sustainability. This is also our ambition within Beauty Care. This approach is integrated deeply in our innovation process – and one we consider to be a competitive advantage. Thanks to our passion for innovation combined with the concept of sustainable development anchored along the entire value chain, we have been able to continuously increase the sustainability contribution that our innovations offer. This enables us to deliver more value to our customers and consumers.
Your products are not only for consumers but also for professional hairdressers. What approach do you take with these key customers when addressing the topic of sustainability?
We support our hairdressing clients through our international Schwarzkopf Academy, with its extensive training opportunities that include a particular focus on sustainability. We offer an advanced vocational training program to support our hairdressers and coach them on the proper and sustainable use of our products.
Recycling is a key aspect of sustainability. What contribution can Beauty Care make here regarding packaging development?
One important project that we conducted in 2015 focused on increasing the share of recycled aluminum in spray cans. As a result of joint development efforts with a strategic supplier, we have succeeded in producing aerosol cans that contain 25 percent recycled aluminum. This initiative has allowed us to reduce the carbon footprint per aluminum can by more than 20 percent.